Discmakers has great, inexpensive options to print posters. If it makes sense for your market and town, you can print up 11 x 17 full-color posters and smaller handbills and get those distributed around town in the well-trafficked areas. Make a long one for YouTube, IGTV and Facebook, and make shorter ones to roll out on Instagram and Twitter. Hire a graphic design artist to create something truly eye-catching and interesting that represents your image and vibe. Having a Facebook Event for every show is crucial for building buzz, gaining interest and making contact with the local market. 3. Create a Facebook Eventīandsintown can actually autocreate Facebook Events for every date, but you’ll want to double check that all of the info is correct, with the proper banners, links and info. If you’re wondering why your concerts aren’t being listed on various platforms online, it’s most likely because they aren’t on Songkick or Bandsintown. Songkick and Bandsintown have partnered with many digital platforms like Spotify and Shazam. Triple-check the ticket link and don’t publish the show until you have the ticket link included (because if fans get a notification about your show and click through but find no link to the tickets, they won’t be able to buy and may forget about the show). If you’re routing a tour, you can schedule the shows to go public at a certain time. Bandsintown and Songkick have each built up communities of active users, over 10 million members each, who use the apps to track artists and get notified when they come to town (via push notifications and customized emails). Even if you don’t, you need to add your shows to these sites. You can embed a Bandsintown or Songkick calendar to your website. Once you have the ticket link and Facebook event links, create trackable, smartURL links so you can see how your promo efforts are going. Once the show is booked, here are 11 things that you should do right away to make sure you are set up for success and that nothing slips through the cracks.
Negotiated, signed, sealed, delivered, I’m yours! Ok, but your work has only just begun. This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition).Ĭongratulations! You just secured a date at your dream venue.
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